Train smarter.
Run better.

At KULG, we're passionate about data and supporting runners. We understand the power of data-driven insights for runners but we're here to help you not only track your progress but also understand it better, so you can optimise your training effectively.

Here’s what we offer

Discuss running
Running consultation

49 EUR

Best value

You may work with a coach or be self-coached but every now and then you may have questions regarding running that you’d like to discuss - be it related to training, fuelling or just a second opinion on whether you’re going in the right direction.


What’s included:

✓ 1 h video call to discuss your goals & training
✓ Recommendations for your run training

Run coaching 1-1
Monthly coaching

199 EUR

Free intro session

Are you looking for a running coach to improve your performance and endurance? Training for a 10k, 21k, marathon or something longer? We can help you to the next level with our highly individual, data-driven and science-backed approach.


What’s included:

✓ Weekly or bi-weekly video calls
✓ Training plan tailored to your individual needs
✓ Continuous feedback & availability
✓ KULG’s athlete features free of charge

Understand your data

  • Curious about how you have progressed as a runner? Export your running data file from your watch app and we’ll analyse your numbers. This helps you understand your long-term performance trends and see if you’re moving in the right direction.

    Cost: 99 EUR

    What's included:

    ✓ Analysis of your running data
    ✓ Recommendations for your run training
    ✓ Up to 1 hour video call to discuss findings

  • We can accurately predict the optimistic, realistic and pessimistic net marathon time, considering the context of your target race and your running experience. This helps you develop the right pacing strategy for your next marathon.

    Cost: 9.99 EUR

    What's included:

    ✓ Prediction validated by coach
    ✓ Recommendations for your next marathon

Our coaches

Maris Heinaru
Marathoner and running coach

  • Certified running coach (EKR 3, obtaining EKR 4)

  • Marathon runner for 15+ years (22 marathons)

  • MSc Human-Computer Interaction, thesis on running tech

  • Specialised on longer distances, especially 21k and 42k

  • @projectrunbaby, Strava -> her story (ET)

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  • Functional training micro degree (2024-2025)

  • Endurance training (12/23)

  • Stress, work capacity and training (12/23)

  • Training for triathlon coaches (11/23)

  • Nutrition and athletic performance (11/23)

  • Nutritional advice for children and youth trainers (04/23)

Maris Heinaru marathoner and running coach at KULG

Gradual progression, consistency and health first.

Katharina Sowa
Passionate runner and running coach

  • Certified running coach (level 4) and fitness trainer (level 2)

  • Recreational runner for almost 20 years

  • Specialised on 10k and 21k

  • @madkaddi

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  • Katharina follows a holistic approach that includes cross-training, strength, and mobility to help you become not only a better and faster runner, but also a more balanced one.

  • She specialises in training for women, injury prevention, and hybrid athletes.

  • Her philosophy: Train with your body, not against it.

Katharina Sowa runner and running coach at KULG

Join our mission

Join our mission and help us build the best tool for runners! Sign up now to get access to KULG App free until the product is in beta.

Access free, no credit card required.