We’ve just launched 𝗚𝗢𝗔𝗟𝗦 – another key feature in addition to insights that brings KULG’s mission to life 🚀 We built goals for runners and their coaches to set weekly or monthly targets for distance, duration, or intensity, and track their completion. At KULG, we believe in the power of process goals.

KULG, the running app helping runners achieve long-term, sustainable progress through personalised training insights, has been recently featured by two of Estonia’s leading tech news platforms: FoundMe.io and Geenius.

We’re thrilled to announce that we have raised 100 thousand euros in pre-seed funding. In total, early investors have invested 120 thousand euros in KULG this year.

Tune in to our founder Maris Heinaru’s interview at KUKU Radio on catching the kulg (flow) of running, goal-setting, crossing finish lines, and what we’re building at KULG - plus some surprising insights on marathons and mountains.

Running smarter means knowing when to push and when to slow down. Discover the power of the 80/20 rule and how KULG can help you find the right balance.

We’ve just released KULG Insights – a major new feature that gives runners and coaches real, long-term perspective on training progress. Get trend-based analysis, actionable tips, and long-term perspective. Included in all plans.

From planning your race season to tracking your aerobic fitness, KULG’s latest updates are here to make your running and coaching experience better and more personalised.

Not all runs should feel hard. Find out how easy, tempo and interval runs each play a unique role in improving fitness, and how KULG can help you to train with purpose.

We’ve upgraded Runner+. Now every Runner+ plan includes a free, personalised 3-month training plan, expert coaching calls and support tailored to your goals.

At KULG, we know starting to run can feel overwhelming - endless advice, confusing metrics, and pressure to “be fast.” That’s why we created a new dedicated page just for beginner runners.

If you're just getting started (or thinking about starting) with running, this post is for you. It gives answers to 10 of the most common questions coming from beginner runners to help you avoid overwhelm, run smart from the start, and enjoy the journey.

Want to start running but not sure where to begin? Discover simple, effective tips for new runners. From mindset and motivation to avoiding common mistakes and tracking progress with KULG.

What is KULG? What challenges does KULG aim to solve? What's the answer that KULG gives to runners? What core concept is KULG built around? KULG CEO and founder Maris Heinaru talks about the idea behind KULG.

Discover how KULG Plans help runners and coaches create structured plans, track progress, and set race goals. Learn to navigate, filter, and optimise your training calendar with ease.

New feature update: Plans are here. You can now create training plans in KULG and collaborate with your coach on plans.

Strava is great for social motivation, but KULG offers goal-focused insights and better coach collaboration. Discover the key differences and find out which platform fits your running goals.

Garmin tracks your data, but KULG helps you understand it. Learn how KULG gives you long-term training insights, better structure, and coach-friendly tools that go beyond a watch app.

Stay on top of the latest updates and highlights in KULG. Read on to discover what’s new and how these updates can make your training even better.

Confused by running lingo? Learn the meaning of key terms like tempo run, VO₂ max, cadence, lactate threshold, and negative splits. Plus coaching tips to boost your training.

You can now use your Stebby wellness compensation to subscribe to KULG. Train smarter, stay healthy, and track long-term progress with the app built for goal-driven runners.