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Are you really winning in the long run?

In April, KULG launched a new campaign: Are you winning in the long run? Most fitness apps are built around performance - pushing users to improve, go faster, and train harder. But in sport, improvement almost always means increasing training load. And that’s only one side of the equation. The other? Recovery. A more aggressive plan might boost fitness in the short term, but will it keep a runner training consistently in the weeks, months, and years to come?

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Multi-sport graphs are here

Good runners don’t just run. They cycle. They swim. They strength train. They build resilience by training beyond just running. That’s why we’ve just launched multi-sport graphs in KULG. Different sports can now be viewed directly on KULG Dashboard, providing a clear picture of overall training load beyond just running.

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KULG goes to Haapsalu run on April 11

Already this Saturday, April 11, runners will gather for the traditional Haapsalu run - one of the most anticipated early-season running events with a fast and flat 10 km race. All participants of the Haapsalu run will receive 3 months of KULG Runner for free.

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New coaching features in KULG

We’ve just rolled out a number of exciting updates that help save the time of busy coaches and make athlete management simpler and faster - training blocks for season planning, athlete dashboard, and copying weekly group plans.

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KULG aerobic fitness score

We’ve introduced a new Aerobic fitness score in KULG App to help runners better understand their endurance development. This makes it easier for runners to track their running progress, monitor adaptations, and understand changes in aerobic fitness.

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Martin Tamm joins KULG as Head of Product and AI

Martin brings deep expertise in AI and product development as well as strong ideas about how we can take the next step in our product, especially around adaptive, AI-powered training planning for runners and coaches, which aligns closely with where we see the future of KULG. As we continue to build tools for coaches, clubs, and runners, AI will play an increasingly central role in the product.

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Weekly planner for busy coaches: now in KULG

Introducing a brand-new feature for coaches on the Coach plan: Planner. Planner is designed to save time, streamline communication, and make planning more efficient for both coaches and athletes. Planner allows coaches or club admins to plan a full training week for multiple athletes and send it directly to their KULG app calendar.

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Weekly Overview for runners is live

One of the reasons we built KULG was to give runners a simple, focused view of their training and recovery with clear insights on how to improve. That’s why we just launched a new weekly Overview for runners. It brings the training adaptation and readiness indicators that actually matter into one place.

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KULG now available on iOS

We’ve launched KULG iOS app, designed as a companion experience to our web platform. The app gives runners and coaches easy mobile access to KULG’s core training insights and includes the free version of KULG, helping runners get started, stay consistent, and track progress on the go.

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Introducing weekly and monthly AI Insights in KULG

We’re excited to introduce weekly and monthly AI insights for runners on the Runner plan. These insights are designed to help runners understand their training better, discover patterns in their training, reflect on recent progress, and make informed decisions for what comes next.

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