Big news! This week, we launched a new limited free plan that offers a lightweight way for runners and coaches to explore KULG at no cost. We also merged the Runner and Runner+ plans into a single Runner plan to simplify our offering.

KULG helps you see the big picture of your running by turning daily workouts into long term insights. Discover how our graphs reveal trends over weeks, months and years so you can train smarter and understand your progress more clearly.

How to say you’re a runner without saying you’re a runner?

That’s why we’ve created a web store where you can grab a T-shirt for your runner friend or family member. Just pick the colour and message that fits, and pre-order your gift.

Find out why running hard every day slows your progress and increases injury risk. Learn how easy running builds endurance, boosts recovery and helps you get faster by training smarter, not harder.

We’ve released weekly and monthly AI insights to select customers for testing, rolling out the feature to all subscribed runners in the coming weeks. This milestone aligns well with the start of our 6-month journey in Tehnopol's AI Accelerator, where we’ll work with a panel of AI experts and mentors to take our training intelligence to the next level.

KULG runner Jekaterina set a goal of breaking 1:50 in the half-marathon this year, after running 1:52 last season. Despite a challenging year, she not only achieved her goal - she crushed it with a 1:47:59 personal best in Valencia this October. But she also shaved nearly 1.5 minutes off her 10K record, running 47:28 just a week earlier!

Big news! We’re excited to share that Oura is now part of our integrations lineup 🚀 This enables a seamless flow of health and recovery data from Oura to KULG. Key metrics - including HRV, resting heart rate, and sleep score - are captured daily and visualised in KULG’s graphs to support data-driven training. This data will also power KULG’s personalised insights.

KULG accounts can now be created and accessed using Apple. It’s another fast, simple, and secure authentication method alongside Google.

We’ve further refreshed the Dashboard to make it more intuitive, cleaner, and easier to use, especially on mobile. KULG graphs now show gaps when viewing shorter time frames (up to 31 days), making it easy to see days without activity.

On November 7, the Estonian Athletics Association confirmed its new board. KULG founder and CEO Maris Heinaru joined the Estonian Athletics Association as a Member of the Board.

We’ve released a new graph on KULG App dashboard: Heart rate zones. This graph shows the proportion of time a runner spends in each heart rate zone, based on the average heart rate of their activities. This makes it a powerful insight tool for understanding the runner's training intensity and assessing whether the training load is balanced.

The off-season is more than just rest. It’s your time to recover, reflect, and rebuild the foundation for what’s ahead. Here’s how to use these post-race months effectively to start your next season stronger.

Recent research found that the risk of overuse injury increases significantly when a single run exceeds 10% of the longest run in the past 30 days. To address this, KULG app now offers an injury risk detection insight, making it easier for runners to monitor their run volume and progress safely.

Crossing the finish line is just one part of the journey. Find out how to recover physically and mentally from your race, and learn how your KULG data can help you reflect, reset and rebuild for the next season.

We’ve made a big improvement to how users can interact with the graphs on KULG Dashboard. With this update, exploring training and recovery data has become much easier and more intuitive.

At KULG, our vision is to empower every runner to become their best. Here are two stories from KULG runners who cut up to 10 minutes off their marathon personal bests. How did they achieve it and what can you learn from their approach?

We’ve just launched 𝗚𝗢𝗔𝗟𝗦 – another key feature in addition to insights that brings KULG’s mission to life 🚀 We built goals for runners and their coaches to set weekly or monthly targets for distance, duration, or intensity, and track their completion. At KULG, we believe in the power of process goals.

KULG, the running app helping runners achieve long-term, sustainable progress through personalised training insights, has been recently featured by two of Estonia’s leading tech news platforms: FoundMe.io and Geenius.

We’re thrilled to announce that we have raised 100 thousand euros in pre-seed funding. In total, early investors have invested 120 thousand euros in KULG this year.

Tune in to our founder Maris Heinaru’s interview at KUKU Radio on catching the kulg (flow) of running, goal-setting, crossing finish lines, and what we’re building at KULG - plus some surprising insights on marathons and mountains.