KULG is launching KULG Run Club this August with new beginner and advanced running groups. Bringing together personalised coaching, evidence-based training, and a supportive community, the club is designed to help runners of all levels train consistently, improve their performance, and enjoy the journey, whether in Tallinn or remotely.

Since joining the Tehnopol Zebra scale-up programme in 2025, KULG has benefited from mentorship, hands-on growth workshops, and the opportunity to showcase the company at major Estonian tech events such as Startup Day and Latitude59.

Already this Saturday, April 11, runners will gather for the traditional Haapsalu run - one of the most anticipated early-season running events with a fast and flat 10 km race. All participants of the Haapsalu run will receive 3 months of KULG Runner for free.

Martin brings deep expertise in AI and product development as well as strong ideas about how we can take the next step in our product, especially around adaptive, AI-powered training planning for runners and coaches, which aligns closely with where we see the future of KULG. As we continue to build tools for coaches, clubs, and runners, AI will play an increasingly central role in the product.

KULG, the running app helping runners achieve long-term, sustainable progress through personalised training insights, has been recently featured by two of Estonia’s leading tech news platforms: FoundMe.io and Geenius.

At KULG, we know starting to run can feel overwhelming - endless advice, confusing metrics, and pressure to “be fast.” That’s why we created a new dedicated page just for beginner runners.

What is KULG? What challenges does KULG aim to solve? What's the answer that KULG gives to runners? What core concept is KULG built around? KULG CEO and founder Maris Heinaru talks about the idea behind KULG.

Trying to figure out my performance as a runner led me to track my data in a Google Sheets file, which I've kept for 12 years now. This enabled me to see my progress from different angles and motivated me to keep running. Coaching other runners and applying my approach to them, led me to build KULG, a training analytics tool for runners.