Martin brings deep expertise in AI and product development as well as strong ideas about how we can take the next step in our product, especially around adaptive, AI-powered training planning for runners and coaches, which aligns closely with where we see the future of KULG. As we continue to build tools for coaches, clubs, and runners, AI will play an increasingly central role in the product.

At KULG, we know starting to run can feel overwhelming - endless advice, confusing metrics, and pressure to “be fast.” That’s why we created a new dedicated page just for beginner runners.

What is KULG? What challenges does KULG aim to solve? What's the answer that KULG gives to runners? What core concept is KULG built around? KULG CEO and founder Maris Heinaru talks about the idea behind KULG.

Trying to figure out my performance as a runner led me to track my data in a Google Sheets file, which I've kept for 12 years now. This enabled me to see my progress from different angles and motivated me to keep running. Coaching other runners and applying my approach to them, led me to build KULG, a training analytics tool for runners.