Something has bothered me for years in sports tech: we treat the human body like a collection of separate dashboards. Heart rate, sleep quality, GPS, stress scores. Each metric lives in its own silo, reported as if it operates independently. But here's what we know from physiology and what every athlete intuitively feels: Everything is connected. Every cell, every mitochondrion, every nerve.

Workouts alone don’t explain performance. Two runners with identical training load and experience can do the same session and respond completely differently. We want to help recreational athletes understand how to consider their physiology and context when making their next training decision. That’s why we’ve just added a new Athlete profile for runners in KULG.

In April, KULG launched a new campaign: Are you winning in the long run? Most fitness apps are built around performance - pushing users to improve, go faster, and train harder. But in sport, improvement almost always means increasing training load. And that’s only one side of the equation. The other? Recovery. A more aggressive plan might boost fitness in the short term, but will it keep a runner training consistently in the weeks, months, and years to come?

We are proud to collaborate with Rapla Selveri Suurjooks, supporting runners in training more consciously and achieving their goals in a sustainable way. As part of the race partnership, all KULG runners receive 25% off registration for any distance at Rapla Selveri Suurjooks. Get the race promo code in KULG App and use it when registering for any race distance until May 10.

Good runners don’t just run. They cycle. They swim. They strength train. They build resilience by training beyond just running. That’s why we’ve just launched multi-sport graphs in KULG. Different sports can now be viewed directly on KULG Dashboard, providing a clear picture of overall training load beyond just running.

Already this Saturday, April 11, runners will gather for the traditional Haapsalu run - one of the most anticipated early-season running events with a fast and flat 10 km race. All participants of the Haapsalu run will receive 3 months of KULG Runner for free.

We’ve just rolled out a number of exciting updates that help save the time of busy coaches and make athlete management simpler and faster - training blocks for season planning, athlete dashboard, and copying weekly group plans.

We’ve introduced a new Aerobic fitness score in KULG App to help runners better understand their endurance development. This makes it easier for runners to track their running progress, monitor adaptations, and understand changes in aerobic fitness.

You have more data than any runner in history. But data without understanding won't make you a better runner. KULG is about zooming out, finding patterns, and making sense of your training over time, rather than focusing on each individual session.

Martin brings deep expertise in AI and product development as well as strong ideas about how we can take the next step in our product, especially around adaptive, AI-powered training planning for runners and coaches, which aligns closely with where we see the future of KULG. As we continue to build tools for coaches, clubs, and runners, AI will play an increasingly central role in the product.

Introducing a brand-new feature for coaches on the Coach plan: Planner. Planner is designed to save time, streamline communication, and make planning more efficient for both coaches and athletes. Planner allows coaches or club admins to plan a full training week for multiple athletes and send it directly to their KULG app calendar.

We’ve launched KULG Android app, joining our iOS app as a companion experience to our web platform. Runners and running coaches can now access core training insights and stay connected to their training and recovery across different devices in most countries worldwide.

One of the reasons we built KULG was to give runners a simple, focused view of their training and recovery with clear insights on how to improve. That’s why we just launched a new weekly Overview for runners. It brings the training adaptation and readiness indicators that actually matter into one place.

We’ve launched KULG iOS app, designed as a companion experience to our web platform. The app gives runners and coaches easy mobile access to KULG’s core training insights and includes the free version of KULG, helping runners get started, stay consistent, and track progress on the go.

We’re excited to introduce weekly and monthly AI insights for runners on the Runner plan. These insights are designed to help runners understand their training better, discover patterns in their training, reflect on recent progress, and make informed decisions for what comes next.

Big news! This week, we launched a new limited free plan that offers a lightweight way for runners and coaches to explore KULG at no cost. We also merged the Runner and Runner+ plans into a single Runner plan to simplify our offering.

KULG helps you see the big picture of your running by turning daily workouts into long term insights. Discover how our graphs reveal trends over weeks, months and years so you can train smarter and understand your progress more clearly.

How to say you’re a runner without saying you’re a runner?

That’s why we’ve created a web store where you can grab a T-shirt for your runner friend or family member. Just pick the colour and message that fits, and pre-order your gift.

We’ve released weekly and monthly AI insights to select customers for testing, rolling out the feature to all subscribed runners in the coming weeks. This milestone aligns well with the start of our 6-month journey in Tehnopol's AI Accelerator, where we’ll work with a panel of AI experts and mentors to take our training intelligence to the next level.

Big news! We’re excited to share that Oura is now part of our integrations lineup 🚀 This enables a seamless flow of health and recovery data from Oura to KULG. Key metrics - including HRV, resting heart rate, and sleep score - are captured daily and visualised in KULG’s graphs to support data-driven training. This data will also power KULG’s personalised insights.