KULG is launching KULG Run Club this August with new beginner and advanced running groups. Bringing together personalised coaching, evidence-based training, and a supportive community, the club is designed to help runners of all levels train consistently, improve their performance, and enjoy the journey, whether in Tallinn or remotely.

KULG is one of the 15 selected startups from Sweden, Finland, and Estonia in the GSAI (Growth and Scaling through AI) programme. GSAI is a 9-month international growth programme that helps startups strategically integrate AI into their business operations and prepare for expansion into new markets. The programme combines AI adoption, business model development, investment readiness, mentoring, and international market discovery.

On November 7, the Estonian Athletics Association confirmed its new board. KULG founder and CEO Maris Heinaru joined the Estonian Athletics Association as a Member of the Board.