In April, KULG launched a new campaign: Are you winning in the long run? Most fitness apps are built around performance - pushing users to improve, go faster, and train harder. But in sport, improvement almost always means increasing training load. And that’s only one side of the equation. The other? Recovery. A more aggressive plan might boost fitness in the short term, but will it keep a runner training consistently in the weeks, months, and years to come?

Each year, around 50% of runners report an injury, and an even greater proportion experience a running-related injury at some point in their lives. In many cases, these injuries are not caused by a single event, but develop gradually due to repeated overload of muscles, tendons, and bones.