KULG has launched a new way to share training progress on socials, available on KULG iOS app. Turn weeks, months, or even a full year of training into a shareable visual recap of your progress. Download pie, line, or bar charts across 20+ activity types with white, black, or transparent backgrounds, and easily overlay them on your own images for sharing.

In the latest issue of Jooksja magazine, KULG founder and CEO Maris Heinaru reflects on her 28th marathon and the lessons learned from an ambitious training experiment. She reflects on how rapidly increased training stress can impact the body. The article offers a real-world example of why data must always be interpreted in context and why early warning signs should not be ignored.

KULG is one of the 15 selected startups from Sweden, Finland, and Estonia in the GSAI (Growth and Scaling through AI) programme. GSAI is a 9-month international growth programme that helps startups strategically integrate AI into their business operations and prepare for expansion into new markets. The programme combines AI adoption, business model development, investment readiness, mentoring, and international market discovery.

With its latest release, KULG introduces a major upgrade to how runners understand and improve their training: KULG AI Training Assistant, the first fully context-aware personal coaching system that knows the athlete’s training history, performance patterns, recovery signals, and goals. Instead of generic training advice, runners get instant, evidence-based insights and guidance tailored to their unique physiology and context.

In collaboration with SA Liikumisharrastuse kompetentsikeskus (Liigume.ee), we’re hosting a free online session on how movement coaches can use KULG to better support their clients in planning, monitoring, and understanding training. The workshop will be held in Estonian on May 14.

Big news! This week, we launched a new limited free plan that offers a lightweight way for runners and coaches to explore KULG at no cost. We also merged the Runner and Runner+ plans into a single Runner plan to simplify our offering.

KULG accounts can now be created and accessed using Apple. It’s another fast, simple, and secure authentication method alongside Google.

KULG provides the big picture of progress towards your running goals. We show you how the running analytics of KULG can take your training to the next level.